Everything you do in order to promote effectively a company’s products and services are through the marketing strategy. The marketing strategy includes exact details on how you intend to enter a new market and attract new customers.
1. Search Engine Optimization (SEO)
Company’s should register with all the major search engines so that users looking for similar sites have a better chance of finding that particular site. The firm should ensure that keywords used in the website description match the keywords that would likely be used as search terms by prospective customers.
There are three basic steps to SEO:
Optimize your web pages
Link your web pages to each other
Acquire keyword optimized in-bound links
2. Social Networking
Using sites like Facebook/Twitter/MySpace /YouTube encourages user to post their content on the sides to build a personal profile page, contact your friends and build a community
3. Pay-Per-Click Search Engine Advertising (PPC)Pay-Per-Click
Today, Google AdWords has become a PPC trend. It allows you to use conversion tracking to see exactly which keywords and phrases are producing the best sales and profits. PPC can and should become an indispensable part of your business’ sales.
4. Free Content, Resources and Tools
Providing the customers with free content, resources and interactive tools on your website will attract your specific target market which will increase your sales and leads. The more interactive your website is, the more likely your visitors will experience satisfaction with it and use it as a resource.
It is important to take into consideration that adding content, discussion forums, audio and video files for the engagement of the website’s visitors.
5. Public Relations (PR)
People in charge of public relations within the firm focuses on “getting publicity for you by getting your news, press releases and articles into the media that your target market reads.” A good publicity will increase your visibility, credibility and sales.
6. Opt-in List (Ezine)
Having your own publication is an absolute essential part of your success. They not only provide you with a direct line of communication with potential customers and enable you to promote your products or services, but they also build credibility.
7. Value Proposition and SWOT
It defines how a company’s product or service fulfills the needs of customers. A successful value proposition includes personalization and customization of product offerings, reduction of product search costs, reduction of price discovery costs and facilitation of transactions by managing product delivery.
8. Credibility
As an online firm, it is the company’s responsibility to ensure that visitors feel comfortable and confident with you and your website. In order to gain your visitor's trust and confidence, you must build your credibility.
Your attitude determines your success. It is important to think positively and be willing to handle any problems or issues that come along
9. Website’s physical appearance and functionality
It is important for a website to be physically appealing to its customers. A sketchy website would not attract as many customers as a well designed website. Website design features that impact online purchasing include how compelling the experience of using the website is, download time, product list navigation and the website’s responsiveness to customer needs.
10. Appropriate domain name
A firm should choose a domain name that is short, memorable, hard to confuse or misspell and indicative of a firm’s business functions
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