When watching this ad you will think twice about having children!!!
This video has an international message. Use condoms and avoid the pains of being a parent. It is targeted to those who don’t want to get involve with kids but still they want to have fun. Buying the product is avoiding any possible responsibilities you are not ready to handle such as children and the assembly kit they come with.
The argument for this video is created in a way that allows it to have a large audience appeal. The environment where this video takes place is very influential, because most adults go grocery shopping and have either experienced or witnessed a child throwing a tantrum.
The intended audience is sexually active, but not ready for kids. The audience is assumed to be unprepared for children and the factors that come with their development. Personally, the commercial is very effective and reinforces my standard of contraceptive sex. I have an evoked sense of fear and yet humor, because the scenario is very plausible but at the same time extreme. I believe it does a great job to influence its target audience and their need for condoms
The argument for this video is created in a way that allows it to have a large audience appeal. The environment where this video takes place is very influential, because most adults go grocery shopping and have either experienced or witnessed a child throwing a tantrum.
The intended audience is sexually active, but not ready for kids. The audience is assumed to be unprepared for children and the factors that come with their development. Personally, the commercial is very effective and reinforces my standard of contraceptive sex. I have an evoked sense of fear and yet humor, because the scenario is very plausible but at the same time extreme. I believe it does a great job to influence its target audience and their need for condoms
This commercial should make you a big abstinence fan!! or not??
Ha. I remember this ad! I hadn't realised it had been banned, nor that it was this 'old'!
ReplyDeleteI suppose that what helped its success -besides how they managed to appeal to their audience as you said- is that it's straight to the point and funny. It's also playing with familiar situations - who hasn't seen an annoying kid at a supermarket and freaked out about the thought of having one like that?
Plus, it's short - which helps a lot when it comes to online marketing (see #2) .